WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Picture this, we've all been there.

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You are working in a product
and a Tooltip shows up.

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It's an essay.

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You're not gonna read that.

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You click out of it.

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Nobody has time for that.

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So your Tooltip is already friction.

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You're asking people to read
something right in the middle of their

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workflow, and if it's long-winded,
you're motivating them to ignore it.

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Our suggestion is keep your
copy clear and concise.

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Your words need to offer immediate
value relevant to the user's situation.

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Great copy equals great Tooltip.