WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:02.279 Pulkit Agrawal: If you have the data right, you can do all of these things 00:00:02.995 --> 00:00:06.265 in a very rigorous and systematic way so that you know it's working. 00:00:06.625 --> 00:00:08.795 And here's the thing: the first time you do something, you 00:00:08.795 --> 00:00:09.815 don't know if it worked or not. 00:00:09.844 --> 00:00:11.404 You're not gonna have a hundred percent completion rate. 00:00:11.914 --> 00:00:13.865 And so the key is to understand 00:00:14.045 --> 00:00:17.705 What is that number that we're starting with, and then how do we beat it? 00:00:17.735 --> 00:00:20.015 How do we increase that customer engagement? 00:00:20.015 --> 00:00:23.154 And how do we take somebody to a place where the result is not 00:00:23.154 --> 00:00:25.435 necessarily completing the tour, right? 00:00:25.465 --> 00:00:28.555 It's some other event or some other type of thing that provides 00:00:28.555 --> 00:00:31.904 value - more revenue, more customers, more often lower costs.